The rise of eco-friendly commerce is hard to ignore, but should all this talk about “going green” affect the way you do business? The answer, it seems, is a resounding yes. Not only is green business good for the environment, but it can also attract more customers to your enterprise and boost your profits.
According to a 2013 study, 71% of Americans shop with a green eye – that is, they consider the environmental impact of the products they buy. With all the benefits of eco-friendly business, taking steps to reduce your carbon footprint is a smart move by all accounts, so here’s how to follow the trend.
Implement a Cycle to Work Scheme
Encourage your employees to leave their cars at home with a cycle to work scheme. Not only does the environment benefit from your efforts, but your workers will also enjoy better health, meaning increased productivity and fewer sick days.
Discourage the purchases of takeout coffees and snacks by providing your employees with everything they need. Use filter coffee rather than throwaway plastic pods, and place a healthy snack box in the shared kitchen. If you want to go one step further, you could even give your workers their own branded water bottles and reusable coffee cups: a great way to go green while promoting your brand.
Recycle, Recycle, Recycle
Electronic waste ends up in landfill, causing no end of destruction to the environment and increasing carbon emissions. According to the Electronics Take Back Coalition, over two million tons of electronic waste is disposed of every year in the U.S., and only 27 percent is recycled. Before you dump that old computer or Wi-Fi router, think about the implications of those small actions. If you can’t find an e-waste recycling center near you, contact a private company to remove and recycle your waste for you.
Make Changes to Your Building
If your business premises are in the construction process, consider adding solar water features or state of the art solar roof panels. Making changes to your existing building? Then be sure to consult an insurance expert to find out how your policy will be affected. For specialist business insurance, visit bluedropservices.co.uk.
Thanks to cloud computing and storage, there’s no reason for your company to keep using paper documents. Not only do piles of paperwork clutter up your space, but they’re also difficult to organize and find when you need them. If you’re worried about the security implications of going paperless, install cloud security software to protect your business data and keep your files safe.
Now that we’re more aware than ever about the impact of our collective actions on the planet, going green is a no-brainer. You don’t have to overhaul your business overnight, as even small changes will make a difference. Start an eco-friendly incentive in your office and get all your employees on board. Advertise your efforts on social media and become part of a global movement. Once you start to reap the rewards of greener living, you’ll never look back.